You invest in sponsorship for events to, among other things, attract new customers, but is your effort succeeding? It may be hard to measure. Our service offers a way that assures you new customers for which you can track revenue and profitability. You get hard metrics for soft dollars instead of paying hard dollars for soft metrics. DoubleThat: Proud sponsor of making your sponsorship cost justified.
How our model works …
When attendees register for an event, they will have the opportunity to select a gift certificate issued by DoubleThat on your behalf. The value of the gift certificate then counts as a credit toward the attendee’s registration fee for the event. Alternatively, this model can be used to allow donors to receive gift certificates when they donate.
As a sponsor, you’ll get new customers, demographic data for all the attendees who chose your gift certificate, and great brand exposure to everyone who registers for the event — but will pay no upfront sponsorship fee. Your only charge (apart from our commission on the sale of the certificates) is the cost of goods sold for honoring the certificates that are redeemed, at which point you’re already making a sale to a customer.
Sign up today as a DoubleThat event sponsor!
First-time sponsors can try our platform risk free. You aren’t charged our commission for issuing the gift certificates until 30 days after the event takes place. At that point, you will probably see that it was cost-justified, having already brought you some new customers. But if you’re not happy, you don’t need to pay us! Your only obligation at that point is to honor the gift certificates that we issued to attendees on your behalf. — To sign up, contact us today.
And check out this humorous take on the what sponsorship was like before DoubleThat …
Video: Sponsoring Before DoubleThat